Finding meaningful stories and writing effective narrative is a craft. Start with thinking about the main point that you want your audience to take away. Write or present the story through media in a way that is succinct, authentic and to avoid jargons. There are plenty of resources for writing narrative. Here are a few:
- Network for Good. Storytelling for Nonprofits: How to Present Stories That Attract Donors, Win Support, and Raise Money
- Capacity Canada. Stories Worth Telling: A Guide to Storytelling for Non-Profits.
- Jonathan Sach’s worksheets to help practice the storytelling methodology that he outlines in his book Winning the Story Wars.
- Panel Discussion,The New Connectivity: Storytelling for the Digital Age. SOCAP12.