In Part 1 of “10 Ways to Show Your Impact”, we discussed five things you can do to show your value including:
1) be as clear as possible in describing your vision, mission, and strategies,
2) describe what differentiates you,
3) describe and show evidence of the value you create from the perspective of all your stakeholders,
4) tell your story and the stories of those you work with, and
Community-based organizations are in a tough position: they work tirelessly towards goals that will have positive social or environmental impacts and they know they create a lot of value for the communities they serve – but, this value is hard to express and recognition from the community is hard to come by. The value created by community-based groups doesn’t get captured very well by standard financial statements because conventional accounting methods do not consider value beyond the financial returns.